Specialty
License Plates
The Law
Section 320.08053, Florida Statutes, outlines the requirements an organization must meet to request a new specialty license plate be created. Section 320.08056, Florida Statutes, provides the responsibilities of the Department of Highway Safety and Motor Vehicles in developing and issuing specialty license plates when legislation authorizes a new specialty license plate to be established.
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Application Requirements
Legislation must be enacted to establish a new specialty license plate design. Proposals for specialty license plates may only be considered by the legislature upon compliance with statutory requirements. The Division of Motor Vehicles Procedure RS-20, Creation of A Specialty License Plate, contains the proper requirements that organizations must follow to pursue legislation for specialty license plates. Click here to view DMV Procedure RS-20.
The basic requirements are: The organization must hire an independent survey company to conduct a survey on Florida registered motor vehicle owners, an application fee of $60,000, a long-term and short-term marketing plan, financial analyses and the design of the license plate. The requirements must be submitted to the Department 90-days before the first day of the legislative session.
Once you have reviewed the procedure and you have questions, contact the Specialty License Plate office at (850) 617-2807. PLEASE NOTE: This number is not for personalized/vanity license plates. For information or questions regarding personalized/vanity license plates contact your local county tax collectors office.
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