Photo/Story Gallery 2009
FHP Participates in Underage-Drinking Prevention Campaign in Florida
At a May 28 press conference in Gainesville, The Pantry, Inc., operating as Kangaroo Express, and Anheuser-Busch and its local distributors announced a new campaign to help fight underage drinking and prevent sales to minors in The Pantry’s 448 stores in Florida. The program, titled “We I.D.,” builds upon current efforts by The Pantry to restrict underage alcohol sales through enhanced employee training and various point-of-sale reminders throughout stores.
We I.D. is Anheuser-Busch’s comprehensive underage-drinking prevention program used by retailers to remind customers who purchase alcohol beverages that they will be asked to show valid identification. Program elements include: We I.D. posters and signage on coolers, driver’s license guides to help employees verify I.D.s, and clocks that also show the date of legal age required to purchase alcohol beverages. A key component of the program is the enhanced training The Pantry employees receive via instructional videos and on-site reference materials concerning checking and verifying valid I.D.s.
According to the federal government’s most recent National Survey on Drug Use and Health, 84 percent of adolescents, ages 12 to 17, are doing the right thing by not drinking. In Florida, that number is 83 percent. In addition, the federally funded University of Michigan Monitoring the Future study shows that past-month drinking among high-school seniors is at its lowest level since tracking began in 1975.
“Anheuser-Busch’s We I.D. program is specifically designed to remind customers purchasing alcohol they will be asked to show a valid I.D. What better way to send a message that illegal sales to minors will not be conducted or condoned by The Pantry and its employees,” said Florida Highway Patrol Regional Commander Grady Carrick. “We all play a part in keeping our communities and our roadways safe, and this program will help do just that.”
Pictured: Chief Grady Carrick, FHP’s Northern Regional Commander, speaks at a news conference in Gainesville.