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DHSMV AND DOT LAUNCH STATEWIDE CAMPAIGN URGING MOTORCYCLISTS TO
"RIDE LEGAL. RIDE SMART"
~NEW SAFETY CAMPAIGN UNVEILED~


CONTACT For DHSMV:
Frank Penela

FOR IMMEDIATE RELEASE, FRIDAY, JULY 1, 2005

TALLAHASSEE - As Floridians hit the roads this July 4th weekend, the Department of Highway Safety and Motor Vehicles (DHSMV) in partnership with the Department of Transportation (DOT) today unveiled a statewide Motorcycle Rider Public Information and Education Campaign urging all Florida motorcyclists to "RIDE LEGAL. RIDE SMART."

The motorcycle safety campaign will disseminate public information materials through Public Service Announcements (PSA), billboards, posters, motorcycle and community events and other promotional materials, encouraging riders not to ride while impaired, to wear protective gear when riding, to be aware of their surroundings and to promote the need for licensing and endorsements. The campaign will also urge other motorists to be aware of motorcyclists on roadways.

As the number of licensed motorcycle riders on Florida's roads continues to increase each year, the state has seen a surge in the number of fatal motorcycle crashes. Since 1999, the number of fatal crashes has increased over 166%. Between 2000 and 2004, 1,508 motorcyclists were killed in traffic crashes, an average of 302 per year. In 2004, there were 416 motorcycle fatalities, or 12.8% of all fatalities in motor vehicle crashes.

The DHSMV's Florida Rider Training Program (FRTP) will coordinate this campaign with the Florida Outdoor Advertising Association and its participating member companies, which has donated 84 billboards appearing throughout the state, and the Florida Radio Network, which will air public service announcements stressing the motorcycle safety messages. FRTP contractors throughout the state use curriculum developed by the Motorcycle Safety Foundation to teach the knowledge and skills necessary to ride safely on Florida's streets and highways. For more information on the FRTP, please visit the web site at: http://motorcycles.hsmv.state.fl.us/.

2005 Press Releases       DHSMV Press Releases



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